Complexity made clear. Infographic design for cultural institutions, museums and story-led brands.
Recent projects
Services
Cultural & Heritage Retail
I work with museums and cultural institutions to turn collections, exhibitions and archives into distinctive retail products — designed to engage audiences and generate revenue.
Collection interpretation, exhibition-led product development, infographic-led merchandise, range strategy & pricing, packaging design, retail presentation systems.
Knowledge & Information Design
I translate complex subjects into clear, structured visual systems — helping organisations communicate ideas, research and data in ways that are both accessible and engaging.
Infographics, reports & toolkits, visual frameworks, educational resources, publication design.
Story-Led Brand Identity
I create identities rooted in narrative — brands that carry meaning, communicate clearly, and feel both distinctive and considered.
Logo design, visual identity systems, typography & colour direction, brand guidelines, art direction.



