Complexity made clear. Infographic design for cultural institutions, museums and story-led brands.

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Recent projects

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Wellcome Collection

Cultural & Heritage Retail

An infographic retail range interpreting vaccine research for public audiences.

Wellcome Collection

Cultural & Heritage Retail

An infographic retail range interpreting vaccine research for public audiences.

Amanda Coleman

Story-Led Brand Identity

Brand identity for independent jeweller.

Amanda Coleman

Story-Led Brand Identity

Brand identity for independent jeweller.

National Museums Scotland

Cultural & Heritage Retail

A playful infographic range exploring the story of the world’s first cloned animal.

National Museums Scotland

Cultural & Heritage Retail

A playful infographic range exploring the story of the world’s first cloned animal.

Royal Armouries

Cultural & Heritage Retail

Retail range interpreting some of the most iconic objects in the Royal Armouries collection.

Royal Armouries

Cultural & Heritage Retail

Retail range interpreting some of the most iconic objects in the Royal Armouries collection.

Testimonials

“A fantastic example of creativity. Feedback has been glowing.”
Kirstin Jee
Wellcome Collection
“Stuart interprets complex collections in a way that's engaging and approachable — not just informative but enjoyable to explore.”
Marika Hartley
Royal Armouries
“Stuart brought the ideas to life perfectly — and added more than a few sheep puns along the way.”
Helen Osmani
National Museums Scotland
“Stuart got it just right. The branding became the core of our shop design — and with this strong foundation, every step afterwards was easier.”
Amanda Coleman
Amanda Coleman Jewellry
“It's rare to encounter such high-quality designs at first draft. Stuart's work was exceptional — the perfect choice for infusing our new brand with character.”
Crispin Vitoria
Punk Dogz
“Super professional, easy to work with, and the product came out amazingly. We'll definitely be working together again.”
Sam Moss
STOCKED

Services

Cultural & Heritage Retail

I work with museums and cultural institutions to turn collections, exhibitions and archives into distinctive retail products — designed to engage audiences and generate revenue.

Collection interpretation, exhibition-led product development, infographic-led merchandise, range strategy & pricing, packaging design, retail presentation systems.

Knowledge & Information Design

I translate complex subjects into clear, structured visual systems — helping organisations communicate ideas, research and data in ways that are both accessible and engaging.

Infographics, reports & toolkits, visual frameworks, educational resources, publication design.

Story-Led Brand Identity

I create identities rooted in narrative — brands that carry meaning, communicate clearly, and feel both distinctive and considered.

Logo design, visual identity systems, typography & colour direction, brand guidelines, art direction.