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Whinyard Rocks

Whinyard Rocks vineyard brand identity and wine label design by Studio Gardiner, featuring bold expressive typography, colourful bottle labels and landscape-inspired visuals.

Project description

Whinyard Rocks needed an identity that felt as raw and unpredictable as the landscape it comes from.

The logotype uses deliberately wonky typesetting, mirroring the irregular terrain and hands-off approach to winemaking. It’s loose, characterful, and unmistakably non-traditional.

This thinking carries through into the label design. Bold, expressive, and slightly unruly, the labels reflect the punchy, fruit-forward wines inside while cutting cleanly through the visual language of more conventional bottles.

The result is a distinctive, confident identity that embraces imperfection — capturing both the spirit of the vineyard and its place in the landscape.

Client:

Whinyard Rocks

Type:

Story-Led Brand Identity

Whinyard Rocks brand guidelines showing typography, colour palette, logo variations and visual identity system.
Whinyard Rocks Col Rondo wine label artwork with bold purple lettering on a vivid pink background.
Whinyard Rocks Col Rondo wine bottle with expressive pink and purple label design, photographed in the vineyard landscape.
Whinyard Rocks Fizzy Bubbly wine bottle with bright patterned label design, photographed against a turquoise background.
Whinyard Rocks wine bottle photographed among wild yellow flowers, showing a warm landscape-inspired label design.
Whinyard Rocks wine bottles photographed against a rocky hillside, showing bold pink and orange label designs.
Whinyard Rocks abstract wavy pattern artwork in orange and yellow, inspired by landscape contours and natural movement.
Whinyard Rocks WYR monogram logo over a misty valley landscape, used as part of the vineyard brand identity.

“An absolute dream. We came to Stuart to help launch our vineyard and wines — he took our ideas and turned them into something unique, fun and joyous. We're confident in our brand and think it really stands out thanks to his bold approach to design and collaboration at every stage. We couldn't be happier.”

Susan Kinsey-Jones

Whinyard Rocks

“An absolute dream. We came to Stuart to help launch our vineyard and wines — he took our ideas and turned them into something unique, fun and joyous. We're confident in our brand and think it really stands out thanks to his bold approach to design and collaboration at every stage. We couldn't be happier.”

Susan Kinsey-Jones

Whinyard Rocks

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