STOCKED

STOCKED recipe guide designed by Studio Gardiner, using bold illustration, photography and practical food tips to help young people build cooking confidence.

Project description

The booklet needed to explain their system clearly. Stocked’s “blocks” — gourmet, pre-cooked meals delivered frozen and ready to heat — offer flexibility, but required simple, engaging guidance to help customers get the most from them.

We developed an infographic-led approach, combining illustrated recipes, visual prompts, and structured layouts to show how meals could be mixed, matched, and adapted in different ways.

The result is a piece of knowledge design that turns product understanding into something visual and intuitive — helping customers quickly grasp the concept and feel confident using it from the outset.

Client:

STOCKED

Type:

Knowledge & Information Design

STOCKED guide opening spread introducing Sam and Charlie, with bold typography, portrait photography and a bright food-focused layout.
STOCKED weekly meal planning pages showing colourful recipe prompts, simple food ideas and structured cooking guidance.
STOCKED recipe guide spread about bread, with practical cooking tips, food photography and QR code for extra recipes.
STOCKED Back to Basics spread explaining pantry staples, pasta, rice, pulses, bread, wraps and simple meal ideas.
STOCKED guide spread about rice and grains, combining recipe photography, bold colour and easy topping suggestions.
STOCKED guide pages showing Charlie and Sam’s favourite toppers, with illustrated ingredient cards for sauces, cheese, pickles, eggs and herbs.

“We've been a fan of Stuart's designs for years, so we were thrilled to work together on a booklet educating our customers. Super professional, easy to work with, and the product came out amazingly. We'll definitely be working together again.”

Sam Moss

STOCKED

“We've been a fan of Stuart's designs for years, so we were thrilled to work together on a booklet educating our customers. Super professional, easy to work with, and the product came out amazingly. We'll definitely be working together again.”

Sam Moss

STOCKED