Punk Dogz
Project description
Punk Dogz needed an identity that could do two things at once — feel genuinely rebellious while remaining welcoming to families. The brief was to stand out in a crowded market and own a tone that most food brands wouldn't dare attempt.
The concept leans into contrast: fun and approachable on the surface, with a punk streak running through everything. At the centre is a striking logo — a cartoon dog gleefully eating a hot dog — paired with bold, unapologetic typography drawn from classic punk album artwork.
The result is a high-impact brand with real character, built to work across signage, packaging and merchandise — and impossible to mistake for anyone else.
Client:
Punk Dogz
Type:
Story-Led Brand Identity
