V&A
Project description
Commissioned for the V&A Shop, the print explored British seasonal produce through a month-by-month chart of fruit and vegetables — translating complex seasonal data into something people actually wanted on their wall.
The challenge was to present information in a way that felt both useful and desirable. Seasonal availability was structured into a clear visual system, designed to be easily understood at a glance while still rewarding closer inspection.
Balancing function with aesthetic appeal, the piece works equally as a practical guide and a decorative object — bridging the gap between information design and retail product.
The print sold out twice, leading to the commission of a companion piece, A Seasonal Guide to British Seafood, extending the concept into a second collectible design.
Client:
V&A Shop
Type:
Cultural & Heritage Retail
